I have been to several conferences, seminars and workshops where the speakers preach on engagement, but never touched on the true meaning. It has been overused, unexplained and misused.
Engagement is not about replying to every mention you get on Twitterer or to every tag or comment on Facebook. It is such a bigger part of your business.
To learn more about engagement visit TheMarketingMinds.com: Engagement: Overused & Misunderstood.
Posted on Wed, May 15, 2013