Ever wonder how or why your Facebook post does or does not end up in someones News Feed? I know I have! I am always seeking information on how I can increase my reach, get into more News Feeds, but no one has the perfect solution. If we want to come close and increase our News Feed existence we have to have a basic understanding of Facebook's algorithm called EdgeRank.
EdgeRank is the algorithm that determines what content goes into which News Feeds. EdgeRank is broken down into three factors, affinity, weight and time decay. Each factor plays a role in determining who's content shows up in a persons News Feed.
One thing to keep in mind is that each factor has it's own, to put it in non-techie terms, scoring system. In order to really process some of this I look at EdgeRank as a scoring system and I look at each factor as it's own scoring system playing a part of the over all score. I am not sure if this makes sense to you.
I have compared it to many sports but the one that most people can relate to is basketball. You have different point values for different ways of scoring. You have a 3 point shot, a 2 point shot and a free throw worth 1 point. Side note, what I am about to write has not been proven but it is a part of my methods and thinking. Each factor of the Facebook algorithm is worth different points, so each type of post holds a different overall score.
Each post you create and publish holds a different score because of each factor. Keep in mind that also the content you post now impacts the content you post later, this has been proven. If I create a post that does not get many likes, comments, shares, clicks or impressions that negatively impacts my next post. If I create a post that gets a lot of interaction then it positively impacts my next post. Each post you publish will impact your future content, something to keep in mind.
Now to totally throw you off, all this has changed slightly with Facebook's new features. Some are calling it "post bumping," but basically it is the ability to resurrect old content if it is still being interacted with rather than it getting stuffed further down in the News Feed. Something I plan on looking deeper into and eventually writing about.
If you have questions about Facebook contact us at 877-494-9668 or look for our next Google+ Hangout.
Posted on Fri, August 9, 2013
by Gary Winchester filed under