Identify Your Target Audience

Identify Your Target Audience

One of the most important and foundational things you have to do is Identify Your Target Audience.  This is the cornerstone to your social marketing and will guide you through making wise decisions.  Such as, which social networks are best for your company, how to best utilize your social assets and more.  Having a SOLID social foundation is the beginning and establishing the identify of your target audience will better prepare you for an optimal future.

Whenever I present on this topic I talk about three segments of your target audience, I have often referred to it as groups of your target audience.  Each segment gives a deeper understanding as to who your Target Audience is.

Target Audience Segments:

  1. Group Target Audience
  2. Secondary Target Audience
  3. Primary Target Audience

In my presentation below I share about each segment to help you Identify Your Target Audience.  For more assistance contact me at 877-494-9668.