Is your Facebook Page bipolar?
Recently a study from buzzspice came out about small business Facebook Pages having bipolar disorder. I never thought about it before, but I guess it can appear that some do. Honestly, to defend some of them, this could be from having multiple admins. Each admin has their own personality which can cause the personality of the page to shift. This is why having a strategy is important and probably one page manager.
In my opinion this has everything to do with reputation management. Having the right content to post and the proper response is key. If you don't have a strategy for both then, well you will come across as bipolar.
Check out the stats at TheMarketingMinds.com: Can your Facebook Page have bipolar disorder?
Let me know how your industry ranks and if you think you may fall into the bipolar disorder trap. If you would like some help in reputation management strategy or some tips on how to increase your reach call me at 877-494-9668.
Posted on Fri, May 24, 2013