Key to Success: Digital Reinvention
I remember sitting in a leadership conference, don’t remember the speaker, but he said that the key to his company's success was that they reinvented themselves after several years. That caught my attention, I was listening to every word he said and took very good notes. I was looking over those notes, but quickly discovered he was missing one thing in his presentation.
He was missing digital.
I agree that we must reinvent ourselves in order to adapt to changes within society, our target audience and customers. Things change so often in our time that if we are not flexible as a business we will cease to exist.
Currently whenever I work with a customer who is not digital now, it takes a full-on makeover to get them digital. It takes a digital reinvention. It’s good to freshen things up, become a current company and reinvent.
In tough times like these it is tough to reinvent because it is new territory, but we have to venture out into unknown territory in order to see growth. It’s often in the unknown areas when we will se the greatest things happen. It forces us to step out of our comfort zones, venture into uncharted territory and become leaders there.
Becoming an industry leader is more important now than ever before. You don’t need to be the biggest brand in your industry or the most popular, it’s about being the most knowledgeable. It’s about rising to the top while others try to pull you down.
Dare to be different, to change things up and reinvent yourself, even if it’s to become digital. For more information on Digital Reinvention call me at 877-494-9668.
Posted on Thu, May 9, 2013