Professional Food Photography
DID YOU KNOW?
There are Food Stylists (often a chef) & Food Photographers who specifically photograph food who are hired to help market restaurants.
Many restaurant owners don’t realize the importance of the photography of their food. Restaurant goers like to see pictures and often times base their order decision on photos. Photos of food can be a strong selling tool and if the photos are professional, they’re that much more powerful.
The role of the food stylist is to make the food look attractive in the finished photograph. Also required is the visual know how, and ability to translate the perception of taste, aroma and appeal that one gets from an actual dish, to a two-dimensional photograph.
The actual photography can take place in a studio under controlled lighting conditions, or under natural light. The light, background and setting is carefully prepared so as to present the food in an as attractive way as possible without distracting from it. The color and texture of the background is selected so as to effectively complement that of the food and to assist with its lighting.
Styled food is usually marked as inedible and discarded after the shoot, because it may have been handled or treated in ways that make it unsafe for consumption.
Posted on Mon, July 8, 2013
by Cassandra Stephens filed under