After looking at audience data to figure out the best times to post, how often to post and the best content for engagement, shares, likes and retweets, I finally have the solution for everyone. The one solution that will help us all increase our reach, engagement and ROI. It is fail proof and guaranteed to work.
I have looked over so much data from so many different resources and came up with one social marketing solution that will work for everyone! I dont know about you but that makes me excited. The best part is I am going to share it with you now, for FREE!
The social solution that will work for everyone is, drum roll please, nothing. There is no one size fits all solution. What works for me may or may not work for you. The type of content I post may or may not be the content your audience wants to receive so it may or may not work for you. If I were to tell you to only post images to increase engagement, which I have heard from a lot of different sources, that may or may not work for you.
Honestly, the social solution for everyone is to look at your own data to see what is and what is not working for YOU. Just because it works for you does not mean it will work for everyone else too. I love reading the latest about social marketing and each social network, but I am so tired of being told by “trusted” sources that if I do something it will give me a certain result. Truthfully they only say that because it worked for them a few times and a client or friend.
There really is no one solution for your social marketing, other than research, consistency in posting and responding. These are a few basics that work for us all and that is your social solution.
There are three data sources I trust when it comes to social networks and web.
1. Facebook Insights
Once you create your Facebook Page and receive 30 likes you will have access to Facebook Insights. This is your social analytics for Facebook, giving you audience data, post level data and more. You do not need all the information they provide but it is valuable. Analyze this data correctly and you will continue to find success.
SocialBro gives me the Twitter analytics I need to manage users, discover the best time to tweet according to my followers and discover what content works for my audience. This is a service I pay for, but it is well worth it.
3. Google Analytics
Google Analytics is a free service for your website analytics. This gives you so much data for your website that it will help you maximize the use of your website. This service is free with a gmail account.
Listening to others share their insights is not wrong, but my number one rule is test it all. Do not just trust them because they say so, test it. Just because something worked great for another person does not mean you find the same success, so test it.
Posted on Thu, October 17, 2013